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HOW TO SUCCEED WITH YOUR OWN MONEY-MAKING AD SHEET
Publishing and distributing a mail order ad sheet can be very profitable. They are simple and easy to produce, with most quick print shops able to handle the printing at fairly low cost. The important consideration is that you can use them to pull in advertising dollars for yourself, as a free advertising media for your own products, and as an exchange medium with which to get greater exposure for your own ads. Before starting an ad sheet, you should plan it all out - decide on an interesting, informative title, choose a masthead, lay out your columns for size, determine if it is to be a simple 8 1/2 x 11 single sheet of paper or an 11 x 17 sheet folded in half. You'll also need to know your production cost for the number you intend to have printed, and the post age cost to mail them out. Most ad sheets start out as single sheets of paper, 8 1/2 x 11, printed on both sides. Usually, the front side is divided into three equal columns about 2% inches wide, with a inch margin from the edge of the paper on both sides and top and bottom. Related Sites Assuming that the space occupied by your title, masthead
and listing of rates for advertisers interested in placing an ad with you is
two inches deep, this leaves you about 24 inches of advertising space to sell
on the front side. Figuring a cost of $50 for 1,000 copies of such an ad
sheet, printed both sides, and a third-class bulk-rate postage of $110, this
means that your 24 inches of ad space will have to be sold at a rate of $6.25
each in order to break even. This means: You have to sell all
of the ad space on the front of your ad sheet at $6.25 Per ad - and then
expect to make your profits from the sale of the back side of your ad sheet.
Actually, it would be feasible to charge $7.00 per inch for the space on the
front side, and carry your own full page ad on the back side. At any rate,
don't box yourself into a loss situation where you can't afford to place your
own ads in your ad sheet. You get ads by making up an advertising solicitation
sales letter and sending it out to as many mail order dealers as you can find.
You can also run ads in other people's publications, inviting the readers to
check with you regarding placement of an ad in your publication. And of
course, you'll be wanting to work out some exchange advertising deals (whereby
another publisher runs your ad in his publication, and you run his in
exchange). From the experience of many, many publishers, this can be one of
the most effective ways of getting your ads run, at low/no cost, and it is
recognized to be successful in the field of Mail Order. Related Sites You probably won't be able to fill up all of your
available ad space with paid ads until you're well established - but no
problem - first you fill your ad space with paid ads, and then you fill in the
empty space with ads of your own. Some beginning advertisers fill a part of
their empty space with complimentary ads for other mail order operators, send
them a copy of the issue in which the complimentary ad appears, and invite
them to continue the ad on a "paid" basis from there. Many of them
will appreciate the favor and send you a check or money order to continue
running the ad. If you undertake the publication of an ad sheet, be sure
to consider the possibilities of sending out 100 to 1,000 copies of your ad
sheet to other mail order operators to rubber stamp their names/addresses as
co-publishers and mail out for you. Thus, if you had 50 other mail order
operators sending out 100 copies each of your ad sheet, you'd be talking about
a circulation of 5,000 copies plus the number of copies you mail out. If you
can get this kind of program going, you'll quickly build your reputation as
well as your circulation, and at the bottom line, your profits. Some ad sheet publishers, once they've established
themselves and are putting out an impressive publication, set up distributor
networks. Generally, they run ads calling for distributor/dealers and asking
for a $5 to $10 registration fee. In reply to the registration application,
they send out a letter explaining that each distributor can buy at half price,
so many copies of each issue of the ad sheet, rubber stamp their name on each
copy, and send them out as their own. In return, the distributors usually get
50% of the incoming advertising orders, a half-price ad for themselves, and an
opportunity to sell subscriptions. The bottom line relative to becoming a successful ad
sheet publisher has to do with keeping your production costs -printing and
mailing - as low as possible, while putting out a quality product that other
people in the mail order business will want to advertise in - while at the
same time using it as a advertising/selling vehicle for your own products. My advice is that almost everyone involved in mail order
selling should have some sort of ad sheet - if for no other reason than as a
means to an end - an advertising vehicle for your own products, an extra
income from advertising revenues , and as an exchange media with which to gain
greater exposure for your own products in other people's publications. Once
you've got an ad sheet, or any kind of publication set up and being seen by
other mail order operators, you'll quickly gain stature and a certain amount
of prestige. As with any business, your ultimate success depends on
your own feasibility studies, and your sharp-pencil planning completed before
you order your first issue printed. Think about it, weigh the pro's &
con's, then go with your decision. Home
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